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YouGov Safe allows members to earn rewards for securely sharing their own online data.


Get Paid for Your Data

YouGov Safe allows you to earn cash for sharing your data.

You Are In Control

Using YouGov Safe means you can choose which data sources to share, for example, your Netflix viewing history or Amazon purchase history.

Benefit From Your Data

Sharing this data is the same as answering questions for your YouGov Direct profile or filling in a survey on YouGov, only easier. Instead of telling us about every Netflix show you have watched this year, one-click can do it for you!

How It Works

Our chrome extension allows you to quickly and easily share with YouGov your account-level data for services such as Netflix, and be rewarded for this.

When you add a data source, the extension automatically navigates to that source online and uploads this data to your YouGov Profile. This is usually over within seconds, and once done no further data is transferred until the next time you explicitly choose to update it. Each time you add data, you will earn cash and you’ll be notified when there is a new opportunity to add data again.

Frequently Asked Questions

Do I have to be a member of YouGov?

Yes, you have to either be a member of the YouGov Panel or of YouGov Direct. If you are not yet a member, you can join YouGov Direct here.

Do I have to share all my data?

No. After adding the extension you will see various data source options - you will be able to choose which data sources you want to add or skip.

How do I get paid or earn rewards for sharing my data?

Every time you choose to add data for a specific source, either points will be applied to your YouGov member account or money paid to your YouGov Direct account, depending on which service you are a member of.

How often can I share my data?

Most sources can be updated weekly for additional points and cash rewards.

How is my data used?

Your data will be used for the market research purposes that are described in our privacy notices, which you can access at the bottom of our Terms and Conditions page. For example, we will produce insights as to what type of people watch certain TV shows. Such insights will help our clients make better creative content and marketing decisions, as well as develop new products and services.

It is important to know that we will only share the information you have uploaded with our clients in an anonymous form (meaning that they will not be able to identify you from the information). Should any of our clients want to receive your data in an identifiable form, we will ask for your consent to share your data in that way, by telling you who our client is, and how they would like to make use of the data. Whether you give your consent or not is completely up to you.

What data can I share?

Currently, you can share and get paid for:

  • Netflix Viewing History
  • Browser History

Many more data sources will be rolling out over the coming months.