YouGov Behavioral
Take customer profiling to another level. Get fully permissioned and verified data on what consumers really do online across each of their devices – from search queries to social media interactions, streaming behavior to shopping purchases.
Understand the full path to purchase
YouGov Behavioral provides real insights into consumer actions, connecting opinion data from our market-leading panel to a variety of behavioral data sources:
Banking & transactions: Unlock the where, when, and how much behind consumer transactions, online or in-store.
Media consumption: Understand audience viewership across different platforms to monitor streaming behavior, season retention trends and episodic drop-off rates.
Online search & social: Monitor every major piece of online and offline marketing for your brand, gauge its performance and optimize your ongoing ad spend.
360° consumer intelligence
Understand the full picture, by integrating with YouGov’s living data.
- Create custom audience segments of zero-party behavioral data
- Connect this with reported audience opinions, using 2 million+ audience variables in YouGov's flagship audience intelligence solution
- Build your target audience and run hyper-targeted audience surveys
- Re-Contact the same audience over time or drill down into smaller subsets to gain key insights
- View aggregated social media conversation and search summaries with online sentiment and opinion tracking
- Dive into cross-platform viewership metrics via SVOD & AVOD viewership data
Another level of audience intelligence
Zero-party data
Data collected is not self-reported but verified via a double opt-in consent – going above and beyond GDPR/CCPA requirements
Integrate with living data
YouGov Behavioral connects to our wider datasets, so you can access alongside YouGov audience intelligence
Global reach
Available in 9 key markets: US, UK, Australia, Canada, France, Germany, Spain, Italy and Mexico